About me

Developing insights take years. That’s good news for me because I’ve been active in the field for quite a few years now.
I start out in 1998 as an account assistant at Lowe, Kuiper & Schouten.
My next role is at PPGH/JWT working on the KPN, DSM, Grolsch and Volkskrant accounts.
I’m appointed account director at N=5 with responsibility for KPN, Rabobank, Nuon, Nationale-Nederlanden, Oxfam Novib and GVB (Amsterdam Public Transport Company). I become ‘specialised in complex service providers’.
Next up is TBWA/Neboko as Client Services Director where I once again work on the KPN account and then Vodafone.

Time to go freelance.
As a freelancer, I take on roles at companies including Xsaga (Albert Heijn), Dawn (Eneco), Dentsu Achtung, Open Now (Rijksoverheid – Government of the Netherlands), Makro, Aegon, Accenture Song (Essent) and KPN.

Thanks to all this experience, I know the ins and outs both from both the agency and client side. That yields extra insights.

I hold a university degree in Law and Philosophy. So you can also turn to me for very deep and/or judicial insights.